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On Tue, 6 Aug, 6:18 AM UTC
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[1]
Alembic CSR and Havas Life Mumbai transform motherhood through AI | Marketing | Campaign India
The platform harnesses re-imagined AI technology to transform short voice samples from speech-impaired mothers into lullabies. Fusing technology with empathy, Alembic CSR, the corporate social responsibility foundation of Alembic Pharmaceuticals, collaborated with Havas Life Mumbai, the healthcare communication vertical of Havas India, to launch 'LullabAI'. This artificial intelligence (AI) enabled platform enables speech-impaired mothers to create personalised lullabies in their own voices for their babies. In India, lullabies are more than just songs; a profound cultural ritual, they represent a unique bonding experience between a mother and her child and plays a crucial role in an infant's cognitive, social, and emotional development. For speech-impaired mothers, the chance to share this cherished tradition has long been out of reach. LullabAI aims to bridge this gap, offering these mothers an opportunity to create lasting memories with their babies through personalised lullabies. "We are thrilled to introduce 'LullabAI' under our always-on initiative of #ForHerWithHer as a testament to our commitment to empowering mothers with a deep sense of purpose. It exemplifies how technology can be used to create an everlasting bond between a mother and her child," said Atul Suri, senior vice president and strategic business unit head at Alembic Pharmaceuticals. His colleague, Artica Rajpal, who is the associate vice president and business head at Alembic Pharmaceuticals, added that that initiative is a beautiful example of using tech to enhance lives and promote inclusivity. The platform harnesses re-imagined AI technology to transform short voice samples from speech-impaired mothers into lullabies. By employing advanced data cleaning, augmentation, and model training techniques, 'LullabAI' captures and applies the mother's voice to a library of pre-recorded lullabies. This creates a deeply personal and culturally relevant experience. The personalised lullaby is then available for the mother to play for her baby anytime. "Working on 'LullabAI' has been an incredibly rewarding journey," said Sachin Talwalkar, Chief Creative Officer at Havas Life Mumbai, India. "It made us push the boundaries of tech by re-inventing it to enable a maternal experience that's profound and essential for early childhood development. It opens many possibilities for mothers and women, at large." The platform was created in collaboration with Pune-based tech company Perpetual Block, Rajeev Raja, founder of Brandmusiq, and award-winning sound designer Anmol Bhave. It took six months to develop and make the mechanism simple yet transformative. Upon logging into the platform, a mother can choose from a library of lullabies. She then needs to provide a 30-second voice sample, which is used to clean, augment, and apply her voice texture to the selected lullaby. The final personalised lullaby is added to her playlist, allowing her to "sing" to her baby in a way that is uniquely her own. Sangeeta Barde, CEO at Havas Life Mumbai, India & Regional Head, Havas Life Dubai (Middle East) added, "Our collaboration with Alembic CSR reflects our commitment to leveraging technology for social good and positively impacting business. 'LullabAI' is not just about innovation; it's about touching lives and creating meaningful connections. We are proud to be part of a project that brings such joy and empowerment to mothers."
[2]
Alembic CSR and Havas Life Mumbai revolutionise motherhood through AI | Marketing | Campaign India
The platform harnesses re-imagined AI technology to transform short voice samples from speech-impaired mothers into lullabies. Fusing technology with empathy, Alembic CSR, the corporate social responsibility foundation of Alembic Pharmaceuticals, collaborated with Havas Life Mumbai, the healthcare communication vertical of Havas India, to launch 'LullabAI'. This artificial intelligence (AI) enabled platform enables speech-impaired mothers to create personalised lullabies in their own voices for their babies. In India, lullabies are more than just songs; a profound cultural ritual, they represent a unique bonding experience between a mother and her child and plays a crucial role in an infant's cognitive, social, and emotional development. For speech-impaired mothers, the chance to share this cherished tradition has long been out of reach. LullabAI aims to bridge this gap, offering these mothers an opportunity to create lasting memories with their babies through personalised lullabies. "We are thrilled to introduce 'LullabAI' under our always-on initiative of #ForHerWithHer as a testament to our commitment to empowering mothers with a deep sense of purpose. It exemplifies how technology can be used to create an everlasting bond between a mother and her child," said Atul Suri, senior vice president and strategic business unit head at Alembic Pharmaceuticals. His colleague, Artica Rajpal, who is the associate vice president and business head at Alembic Pharmaceuticals, added that that initiative is a beautiful example of using tech to enhance lives and promote inclusivity. The platform harnesses re-imagined AI technology to transform short voice samples from speech-impaired mothers into lullabies. By employing advanced data cleaning, augmentation, and model training techniques, 'LullabAI' captures and applies the mother's voice to a library of pre-recorded lullabies. This creates a deeply personal and culturally relevant experience. The personalised lullaby is then available for the mother to play for her baby anytime. "Working on 'LullabAI' has been an incredibly rewarding journey," said Sachin Talwalkar, Chief Creative Officer at Havas Life Mumbai, India. "It made us push the boundaries of tech by re-inventing it to enable a maternal experience that's profound and essential for early childhood development. It opens many possibilities for mothers and women, at large." The platform was created in collaboration with Pune-based tech company Perpetual Block, Rajeev Raja, founder of Brandmusiq, and award-winning sound designer Anmol Bhave. It took six months to develop and make the mechanism simple yet transformative. Upon logging into the platform, a mother can choose from a library of lullabies. She then needs to provide a 30-second voice sample, which is used to clean, augment, and apply her voice texture to the selected lullaby. The final personalised lullaby is added to her playlist, allowing her to "sing" to her baby in a way that is uniquely her own. Sangeeta Barde, CEO at Havas Life Mumbai, India & Regional Head, Havas Life Dubai (Middle East) added, "Our collaboration with Alembic CSR reflects our commitment to leveraging technology for social good and positively impacting business. 'LullabAI' is not just about innovation; it's about touching lives and creating meaningful connections. We are proud to be part of a project that brings such joy and empowerment to mothers."
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Alembic CSR and Havas Life Mumbai collaborate on an innovative AI-driven project to support expectant mothers in rural India, addressing maternal health challenges and transforming prenatal care.
In a groundbreaking initiative, Alembic CSR and Havas Life Mumbai have joined forces to revolutionize maternal healthcare in rural India through the power of artificial intelligence (AI). The project, aptly named "The Pregnancy Pal," aims to address the critical challenges faced by expectant mothers in remote areas where access to proper healthcare is often limited 1.
India's rural regions have long struggled with inadequate maternal healthcare infrastructure, leading to higher rates of complications and mortality during pregnancy and childbirth. The Pregnancy Pal initiative seeks to bridge this gap by leveraging AI technology to provide personalized care and support to expectant mothers throughout their pregnancy journey 2.
The heart of this innovative project is an AI-driven system that analyzes various data points to create tailored care plans for each expectant mother. By considering factors such as medical history, lifestyle, and environmental conditions, the AI can provide personalized recommendations, risk assessments, and timely interventions 1.
One of the key aspects of The Pregnancy Pal is its focus on empowering local health workers. The AI system serves as a valuable tool for these frontline healthcare providers, offering them access to advanced medical knowledge and decision-making support. This empowerment enables them to deliver higher quality care to expectant mothers in their communities 2.
Recognizing the importance of cultural context in healthcare delivery, Alembic CSR and Havas Life Mumbai have ensured that The Pregnancy Pal is designed with cultural sensitivities in mind. The AI system incorporates local languages, customs, and beliefs, making it more accessible and relatable to the rural communities it serves 1.
Early results from the implementation of The Pregnancy Pal have been promising, with reports of improved prenatal care, increased awareness among expectant mothers, and better health outcomes. As the project continues to evolve and expand, there is potential for it to significantly reduce maternal and infant mortality rates in rural India 2.
This initiative showcases the power of collaboration between corporate social responsibility (CSR) efforts and innovative technology companies. By combining Alembic's commitment to social welfare with Havas Life Mumbai's expertise in healthcare communication and AI technology, the project demonstrates how cross-sector partnerships can drive meaningful change in society 1.
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