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On Wed, 28 Aug, 1:56 PM UTC
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Amazon Rufus launched in India: how to use it
Amazon has launched its AI shopping assistant christened Rufus in India. The Amazon AI assistant is said to be capable of answering all your shopping-related queries in the Amazon app. Rufus debuted at the beginning of this year and is finally available in beta to select Indian users. We have explained below how you can access Amazon Rufus and its various uses. Amazon Rufus is a generative AI-based conversational shopping assistant that can ease your shopping experience by answering questions about a product or shopping needs. It is trained on "Amazon's product catalogue and information from across the web". However, like every other AI app, Rufus "may not always get things right." Amazon Rufus is currently available in beta to a subset of Amazon India customers. It will be gradually rolling out to all users in the country. Someday, it will launch on the desktop website (Amazon.in) too. Step 2: Open the Amazon app and tap the Rufus icon (chat bubbles with sparkle) on the bottom navigation bar (right side). You can expand the chat dialogue box to see answers to your queries, tap on suggested questions, and ask follow-up questions too.
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Amazon Rufus AI-Powered shopping assistant launched in India
Amazon has announced the beta launch of Rufus, a new generative AI-powered conversational shopping assistant, in India. Rufus, introduced earlier this year, aims to enhance the shopping experience on Amazon by providing expert advice and recommendations through its extensive knowledge of Amazon's product catalog and additional online sources. Expert Assistance: Rufus is trained on Amazon's product catalog and supplementary web data to answer questions about products, comparisons, and recommendations within the Amazon shopping platform. Broad Research: Users can begin their shopping journey with general queries like "what to consider when buying a washing machine" or "how to choose the right moisturizer," receiving relevant guidance for their search. Occasion-Based Shopping: Rufus helps users find products for specific events or purposes, such as "gifting ideas for a birthday" or "essential items for a hike." It provides suggestions for product categories and relevant questions for deeper exploration. Comparisons: Users can compare products by asking questions such as "4K OLED TV vs. 4K LED TV" to make well-informed purchasing decisions. Personalized Recommendations: Rufus offers tailored suggestions based on specific needs, such as "best gifts for Valentine's Day" or "top dinosaur toys for a 5-year-old." Product Updates: Users can stay informed about the latest trends and products by asking questions like "top gaming laptops." Detailed Product Inquiries: On product detail pages, Rufus answers specific questions like "is this jacket machine washable?" using information from product listings, reviews, and Q&As. Rufus is currently available in beta to select customers on the Amazon.in mobile app. Amazon also stated that it plans to continually improve Rufus by refining its AI models based on user feedback and ratings.
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Amazon Rolls Out AI Assistant Rufus In Beta Mode In India
The launch of Rufus comes a year after Flipkart launched its shopping assistant Flippi, powered by Open AI, in October last year Ecommerce major Amazon has launched its artificial intelligence (AI)-powered shopping assistant in beta mode in India. Called Rufus, the new AI assistant will answer user queries related to shopping, offer recommendations and facilitate product discovery on the online marketplace. In a statement, Amazon said that the new AI assistant will allow users to compare items, shop by various themes such as occasion or purpose, and receive product updates. The offering has been rolled out only to a limited number of users on the Amazon mobile app. Rufus will be progressively made available to all users in India in the coming weeks. "... Today we are launching Rufus in beta to customers in India. Customers in the US have already asked Rufus tens of millions of questions, and we're excited to introduce it in India... It's still early days for generative AI, and the technology won't always get it exactly right. We will keep improving our AI models and fine-tune responses to continuously make Rufus more helpful over time," said the company. It is pertinent to note that Amazon initially launched Rufus in the US in February this year. Afterwards, the assistant was rolled out to all users in the US in July this year. Built on Amazon's in-house shopping-focussed large language model (LLM), Rufus is trained on the ecommerce major's product catalogue and information from across the web. The pilot run is aimed at fine tuning the model for Indian audiences before a mass rollout later on. This comes at a time when rival Flipkart has been aggressively tapping GenAI to woo users and streamline shopping experience. In October last year, Flipkart launched its shopping assistant Flippi, powered by Open AI's ChatGPT. The beta launch of Rufus comes as the Indian ecommerce ecosystem gears up for the upcoming festive season, a period which sees a steep uptick in online sales. Besides discounts, online marketplaces will also be banking on customer experience to further shore up sales. With the launch, Amazon has joined a growing list of companies and startups that have deployed AI to spruce up their offerings. Last week, Google Search said that it will roll out its AI Overviews to India in English and Hindi. Last month, Mystore also introduced an AI-powered semantic search feature on its buyer and seller apps on state-backed ONDC to increase visibility of products. In July, logistics startup Shadowfax launched an AI-backed address intelligence system designed to boost accuracy and efficiency in deliveries. Meanwhile, Amazon's latest chatbot pilot launch comes at a time when it is in the middle of a pitched battle with rival Walmart-backed Flipkart for a bigger pie of the Indian ecommerce space, which, as per Inc42, is projected to be a $400 Bn market opportunity by 2030.
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Amazon introduces Rufus, an AI-powered shopping assistant, in beta mode for Indian customers. The feature aims to enhance the shopping experience by providing personalized recommendations and answering product-related queries.
Amazon, the global e-commerce giant, has launched its AI-powered shopping assistant named 'Rufus' in beta mode for Indian customers. This innovative feature is designed to revolutionize the online shopping experience by providing personalized recommendations and answering product-related queries 1.
Rufus utilizes advanced AI and machine learning algorithms to understand customer preferences and shopping patterns. The AI assistant can answer questions about products, compare items, and offer suggestions based on the user's browsing history and interests 2.
Natural Language Interaction: Users can ask Rufus questions in natural language, making the shopping experience more intuitive and user-friendly.
Product Comparisons: Rufus can compare different products, helping customers make informed decisions.
Personalized Recommendations: The AI assistant provides tailored suggestions based on individual preferences and shopping history.
Product Information: Rufus can offer detailed information about products, including specifications, reviews, and usage tips 3.
Currently, Rufus is available in beta mode to a select group of customers in India. Users can access the AI assistant through the Amazon mobile app by tapping on the search bar and selecting the Rufus icon 1.
The introduction of Rufus marks a significant step in Amazon's efforts to enhance the online shopping experience. By leveraging AI technology, the company aims to provide a more personalized and efficient service to its customers. This move is expected to set a new standard in the e-commerce industry and potentially influence how other platforms approach customer assistance 2.
As Rufus is currently in beta testing, Amazon is likely to gather user feedback and make improvements before rolling out the feature to a wider audience. The company may also introduce additional capabilities and expand the AI assistant's knowledge base to cover more product categories and shopping scenarios 3.
While the launch of Rufus brings exciting possibilities for enhanced shopping experiences, it also raises questions about data privacy and security. Amazon will need to address these concerns and ensure that user information is protected as the AI assistant collects and processes personal shopping data to provide its services.
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Amazon has launched Rufus, an AI-powered shopping assistant, for all US customers. This chatbot not only answers shopping-related questions but also responds to general queries, potentially changing the e-commerce landscape.
8 Sources
Amazon's AI-powered shopping assistant, Rufus, is now available in several European countries and Canada, marking a significant expansion of the company's AI-driven e-commerce tools.
2 Sources
Amazon introduces Rufus, an AI-powered shopping assistant, to enhance the online shopping experience. This new feature aims to revolutionize how customers interact with the e-commerce giant's platform.
2 Sources
Amazon introduces Rufus, an AI-powered shopping assistant, to enhance the Prime Day shopping experience. This ChatGPT-like tool aims to help customers make informed decisions and find the best deals.
3 Sources
Amazon's AI chatbot Rufus, designed to assist shoppers, has begun displaying advertisements alongside its product recommendations. This move raises questions about the balance between user experience and monetization in AI-powered shopping assistants.
3 Sources
