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On Wed, 17 Jul, 4:03 PM UTC
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Fitterfly Partners with Google Cloud to Launch 'Klik' - An AI Food Cam Feature to Help People with Diabetes
Mumbai (Maharashtra) [India], July 17: Fitterfly, a leading healthtech company in India, has partnered with Google Cloud to launch its latest AI feature - Fitterfly Klik, which will enable people with diabetes and other NCDs (Non-Communicable Diseases) to track and analyze their meals effortlessly. Nutrition planning remains the most important bulwark for managing type 2 diabetes as well as for weight loss and heart disease. However, traditional meal tracking methods - be it through manual journaling or entering in a text format in an app is cumbersome and discouraging for many. Fitterfly's latest feature, Klik, changes all this by leveraging the power of Gemini 1.5 Flash on Google Cloud's Vertex AI platform to transform meal tracking into a quick, enjoyable, and insightful experience.
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Fitterfly collab with Google Cloud to launch AI feature for diabetic people
Fitterfly Klik uses AI computer vision paired with the Fitterfly Nutrition Database, comprising over 37,000 Indian foods, to recognize, analyse, and break down food. Within the Fitterfly app, users can access Klik within the meal-tracking food diary by clicking on the camera icon. A user can also access Klik through a chat with JEDi, Fitterfly's AI Coach. A user can Klik while having a meal or upload images from the picture gallery in one go in the evening. It will instantly provide feedback on that food item, its portion size and give detailed nutritional breakdowns like calorie count, macronutrient and micronutrient distribution.
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Fitterfly, a digital health tech company, partners with Google Cloud to introduce Klik, an AI-powered food recognition feature in their Diabefly app. This innovative tool aims to simplify meal tracking and improve diabetes management for users.
Fitterfly, a leading digital health tech company, has announced a groundbreaking collaboration with Google Cloud to launch Klik, an artificial intelligence-powered food recognition feature within their Diabefly app 1. This partnership marks a significant step forward in leveraging technology to improve diabetes management and overall health outcomes for users.
Klik, the newly introduced feature, utilizes advanced AI and machine learning algorithms to simplify the process of meal tracking for individuals managing diabetes 2. By simply taking a photo of their meal, users can receive instant nutritional information, including carbohydrate content, calories, and portion sizes. This innovation aims to eliminate the tedious task of manual food logging, making it easier for users to maintain consistent tracking of their dietary habits.
The Klik feature is powered by Google Cloud's Vertex AI platform, which enables the rapid development and deployment of machine learning models [1]. This collaboration has resulted in a sophisticated AI model capable of recognizing over 1,600 Indian foods, with plans to expand its database further. The integration of Google Cloud's technology ensures high accuracy and reliability in food recognition, providing users with trustworthy nutritional information.
Dr. Arbinder Singal, CEO and Co-Founder of Fitterfly, emphasized the importance of this feature in diabetes management. He stated, "Klik will revolutionize how people with diabetes track their food intake, making it simpler and more accurate" [1]. The AI-powered tool is expected to enhance user engagement with the Diabefly app, leading to better adherence to dietary recommendations and improved glycemic control.
Fitterfly has consistently demonstrated its commitment to leveraging technology for better health outcomes. The company's Diabefly program, which combines expert care with advanced tech solutions, has shown significant improvements in diabetes management for its users [2]. With the introduction of Klik, Fitterfly aims to further enhance the user experience and effectiveness of its digital therapeutics platform.
The success of Klik could have far-reaching implications for the field of digital health. Fitterfly plans to expand the feature's capabilities, potentially including more regional cuisines and complex food combinations [1]. This ongoing development could set new standards for personalized nutrition guidance and diabetes management tools in the digital health industry.
Bikram Singh Bedi, Managing Director of Google Cloud India, expressed enthusiasm about the collaboration, stating, "We are excited to support Fitterfly in their mission to improve health outcomes through innovative technology" [2]. This partnership underscores Google Cloud's commitment to fostering healthcare innovations and supporting startups in leveraging AI for societal benefit.
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