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On Fri, 13 Dec, 12:04 AM UTC
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Dynamic Matching: Fiverr's New Approach to Finding Freelancers Combines AI and Human Expertise
A new, powerful experience combining data, AI, and human experts makes things simple and faster for customers NEW YORK, Dec. 12, 2024 (GLOBE NEWSWIRE) -- Fiverr International Ltd. (NYSE: FVRR), the company changing how the world works together, today released Dynamic Matching. The new AI-assisted matching tool transforms how businesses can find and hire freelancers. Simply put, Dynamic Matching helps customers write and refine their project description, inviting accurately matched freelancers to make an offer for the project. Dynamic Matching is supplemented by a team of experts dedicated to reviewing matches to ensure quality and precision. "Search and match is the bread and butter of the Fiverr platform and marketplace," said Adi Margolis, VP of Product at Fiverr. "As we continue to use our internal data and customer feedback to evolve and streamline the search process, AI now serves as a critical tool for our team, who will be working in tandem for the first time to provide a much more refined and accurate search experience for our customers." How it works: Businesses and freelancers can both choose to opt into using Dynamic Matching to search or be found, freelancers can accept or deny project brief invitations for custom offers, and businesses have the flexibility to share as much or as little information as they'd like as well as extend their project brief invitation to talent they want to consider, beyond those who are recommended. Never before have businesses been in more need of freelance talent. Data compiled by Fiverr shows over 57% of executives across industries like marketing, finance, and tech are planning to increase the number of freelancers they hire this year. Building on Fiverr's Summer Product Launch, Dynamic Matching is currently in beta, available to PRO users and will fully launch in early 2025. About Fiverr Fiverr's mission is to change how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, around 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr Business Solutions, large companies can find the right talent and tools, tailored to their needs to help them thrive and grow. On Fiverr, you can find over 700 skills, ranging from AI, to programming and 3D design, digital marketing to content creation, from video animation to architecture. *Average figure calculated by taking the percentage of respondents who stated that they are seeing an 'Increase' in 'Hiring freelancers / contingent workers' now compared to last year across three samples of marketing, finance, and IT executives in 2024.' A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/bb5c0e79-b04c-40e1-87c0-86d151d0f47f
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Dynamic Matching: Fiverr's New Approach to Finding Freelancers Combines AI and Human Expertise - Fiverr Intl (NYSE:FVRR)
NEW YORK, Dec. 12, 2024 (GLOBE NEWSWIRE) -- Fiverr International Ltd. FVRR, the company changing how the world works together, today released Dynamic Matching. The new AI-assisted matching tool transforms how businesses can find and hire freelancers. Simply put, Dynamic Matching helps customers write and refine their project description, inviting accurately matched freelancers to make an offer for the project. Dynamic Matching is supplemented by a team of experts dedicated to reviewing matches to ensure quality and precision. "Search and match is the bread and butter of the Fiverr platform and marketplace," said Adi Margolis, VP of Product at Fiverr. "As we continue to use our internal data and customer feedback to evolve and streamline the search process, AI now serves as a critical tool for our team, who will be working in tandem for the first time to provide a much more refined and accurate search experience for our customers." How it works: Tell Us About Your Project. You can share your project brief if you have one, or write a few sentences about what you need in case you don't. Fiverr's AI will help create a detailed project description and help you refine your brief to perfect it. Find Matching Freelancers. Dynamic Matching looks for freelancers with the precise skills to meet the project. For PRO customers, the team of experts will provide additional help to refine the best matches. Get Custom Offers. Within about an hour, qualified freelancers will send personalized proposals. Customers can also choose to invite other freelancers to submit offers. Choose Your Freelancer. Pick the perfect freelancer from the offers, and you'll be ready to begin! Businesses and freelancers can both choose to opt into using Dynamic Matching to search or be found, freelancers can accept or deny project brief invitations for custom offers, and businesses have the flexibility to share as much or as little information as they'd like as well as extend their project brief invitation to talent they want to consider, beyond those who are recommended. Never before have businesses been in more need of freelance talent. Data compiled by Fiverr shows over 57% of executives across industries like marketing, finance, and tech are planning to increase the number of freelancers they hire this year1. Building on Fiverr's Summer Product Launch, Dynamic Matching is currently in beta, available to PRO users and will fully launch in early 2025. About Fiverr Fiverr's mission is to change how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, around 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr Business Solutions, large companies can find the right talent and tools, tailored to their needs to help them thrive and grow. On Fiverr, you can find over 700 skills, ranging from AI, to programming and 3D design, digital marketing to content creation, from video animation to architecture. Fiverr companies include ClearVoice, CreativeLive, Working Not Working, SLT Consulting and Stoke Talent. Don't get left behind - come be a part of the future of work by visiting fiverr.com, read our blog, and follow us on Twitter, Instagram, and Facebook. Media Contacts: Jenny Chang Tommy Lee press@fiverr.com _________________________ 1 *Average figure calculated by taking the percentage of respondents who stated that they are seeing an 'Increase' in 'Hiring freelancers / contingent workers' now compared to last year across three samples of marketing, finance, and IT executives in 2024.' A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/bb5c0e79-b04c-40e1-87c0-86d151d0f47f Market News and Data brought to you by Benzinga APIs
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How Fiverr's new AI tool could help you land a freelancing job
Exclusive: Dynamic Matching uses AI and people skills to link projects with ideal candidates. Here's what you should know. Artificial intelligence (AI) recruiting tools keep coming, but can they help freelancers navigate a competitive job market? On Wednesday, the freelancing platform Fiverr released Dynamic Matching, an AI-enhanced tool that it says "transforms how businesses can find and hire freelancers." Both an AI writing aid and a talent search tool, the feature helps businesses perfect their project briefs, recommends ideal candidates, and shares the brief with them. If businesses prefer to look for clients themselves, they can still use Dynamic Matching to edit their brief and then share it manually with freelancers of their choice. Also: AI is moving undercover at work in 2025, according to Deloitte's Tech Trends report In an exclusive interview with ZDNET, Fiverr's VP of Product Adi Margolis explained that the tool's oversight team continually optimizes the algorithms that drive it using current data and feedback to ensure it's "increasingly reliable and precise." Fiverr can customize the feature for Pro users and other higher-tier customers with specific needs. "By combining AI's efficiency and data-driven insights with human expertise, the oversight team ensures that businesses receive the most relevant matches," Margolis explained. According to Margolis, the proprietary model was trained on "responsibly-sourced internal data from our platform, focusing on aggregating valuable insights from our catalog of gigs, freelancers, skills, and transactions." Also: Should you use AI to build your resume? 64% of hiring professionals approve "This approach allows us to refine how we match services with user needs while also ensuring data privacy," she added. By now, AI recruiting is almost commonplace. However, models have a tendency to develop bias, especially based on how diverse (or not) their training data is. Lawmakers and other advocates are concerned that AI may discriminate against certain candidates when used for hiring. New York City requires companies to disclose when using AI to recruit and must subject models to bias audits. When asked about any efforts Fiverr makes to ensure that freelancers aren't disadvantaged by information unrelated to their professional skills, Margolis said, "Our AI model knows how to take only relevant information from the freelancers' data like their skill set and details from past orders. The models don't add new information that isn't accurate." Also: 4 ways AI is contributing to bias in the workplace Dynamic Matching isn't baked into the search process by default; businesses have to turn it on to search, and freelancers must opt-in to be found by businesses using it. As usual, freelancers can accept or reject invitations made using the feature. Businesses can upload an existing project brief or provide a few lines that Dynamic Matching can expand into a full description. After finalizing the brief, the feature scans for applicable freelancers on Fiverr's platform, and "within about an hour, qualified freelancers will send personalized proposals." Dynamic Matching is currently in beta and available to Fiverr Pro users. It is set to launch fully early next year.
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Fiverr introduces Dynamic Matching, an AI-assisted tool that transforms how businesses find and hire freelancers by combining artificial intelligence with human expertise.
Fiverr International Ltd., a leading platform for freelance services, has unveiled a new AI-assisted matching tool called Dynamic Matching. This innovative feature is set to transform how businesses find and hire freelancers by combining artificial intelligence with human expertise [1][2].
The new tool streamlines the process of connecting businesses with freelancers through several key steps:
Project Description: Businesses can either upload an existing project brief or provide a brief description. The AI then helps refine and expand this into a detailed project description [2].
Freelancer Matching: Using AI algorithms, Dynamic Matching identifies freelancers with the most suitable skills for the project [2].
Custom Offers: Within approximately an hour, qualified freelancers send personalized proposals to the business [2].
Selection: Businesses can then choose their preferred freelancer from the received offers [2].
What sets Dynamic Matching apart is its combination of AI efficiency with human oversight. Adi Margolis, VP of Product at Fiverr, explained that a team of experts is dedicated to reviewing matches to ensure quality and precision [1]. This human element helps optimize the AI algorithms using current data and feedback, making the tool "increasingly reliable and precise" [3].
The AI model powering Dynamic Matching was trained on responsibly-sourced internal data from Fiverr's platform. This includes insights from their catalog of gigs, freelancers, skills, and transactions [3]. Margolis assured that the model only uses relevant information from freelancers' data, such as skill sets and past order details, without adding inaccurate information [3].
Currently in beta, Dynamic Matching is available to Fiverr PRO users and is scheduled for a full launch in early 2025 [1][2]. The tool is opt-in for both businesses and freelancers, allowing users to choose whether they want to utilize this new feature [3].
The introduction of Dynamic Matching comes at a time when the demand for freelance talent is on the rise. Fiverr's data indicates that over 57% of executives across industries like marketing, finance, and tech plan to increase their hiring of freelancers this year [1]. This trend aligns with the growing gig economy and the increasing need for flexible workforce solutions.
As AI continues to reshape the job market and hiring processes, tools like Dynamic Matching represent a significant step towards more efficient and accurate freelancer-client matching. However, as with all AI applications in hiring, it's crucial to monitor for potential biases and ensure fair opportunities for all freelancers.
Reference
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Fiverr International Ltd. acquires AutoDS, a leading dropshipping automation tool, to enhance its eCommerce solutions. The company also reports a 6% revenue increase in Q2 2024, beating market expectations.
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Fiverr introduces a new achievement recognition to honor freelancers who have earned over $1 million in revenue on the platform. The "7-Figure Seller" achievement celebrates the success and hard work of these top-performing freelancers.
2 Sources
Upwork introduces Uma AI, an advanced tool that automates proposal writing for freelancers and improves client-talent matching, potentially transforming the freelance marketplace.
2 Sources
LinkedIn introduces its first AI agent, Hiring Assistant, designed to automate and streamline various aspects of the recruitment process, from job description creation to candidate sourcing and communication.
11 Sources
Freshworks introduces Freddy AI Agent, an easy-to-deploy autonomous service agent designed to enhance customer and employee experiences. The AI agent can be deployed quickly without coding and has shown significant results in resolving service requests.
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