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On Wed, 13 Nov, 4:02 PM UTC
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Exclusive: Getty Images Enables More Custom AI Creations
Getty Images will now let users upload product and reference images to generate custom, AI-powered artwork, the visual content platform shares exclusively with PCMag. The new upload capabilities are available on Generative AI by Getty Images and Generative AI by iStock. Product images can be used in the final output if only an AI-generated background is desired, for example. And reference images can help narrow the scope of the output to keep it within a specific color palette or use specific patterns or textures. Generative AI by Getty Images was launched last year and uses a custom-tuned AI model from Nvidia's Edify platform. Getty's tool is only trained on existing Getty Images with creator permission. Its outputs are viable for commercial use, unlike some other image-generating models that did not license their datasets (and are now facing lawsuits). Generative AI by iStock launched back in January and uses the same Nvidia platform. "That data set does not include public domain content, scraped data, or AI generated visuals. It means that the resulting outputs will not generate an image that includes trademark brands, products or characters, or identifiable people or locations," Getty Images Head of Product Grant Farhall tells PCMag. "A commercially safe tool that is not based a foundational model trained from clean and transparent licensed data is only commercially safe in name alone. The training set is the basis for everything, including to what degree the model infringes on the rights of IP holders and creators. Ours respects those rights." Getty Images also makes a point of compensating data set contributors by paying them a portion of AI revenue on an annual basis, similar to royalties earned from its primary image-licensing business. Last month, Getty used its AI tech to launch "Venomize My Pet" with Sony Pictures, where fans of the Marvel franchise could upload a photo of their cat or dog to envision them as a demonic Venom minion.
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Getty's New Generative AI Photo Tool Lets You Remove the Background
Getty Images has introduced new AI photo editing capabilities allowing customers to create their own product photos using generative AI tools. Getty has two generative AI platforms: Generative AI by Getty Images and Generative AI by iStock. Both will receive the newly launched Product Placement and Reference Image tools allowing users to "generate professional‑grade product imagery and creative visuals with unparalleled control and precision, saving time and costs in their marketing and advertising." The Product Placement tool lets customers upload their own product photos and essentially remix them in any way, shape, or form. Users can generate custom backgrounds that will "seamlessly blend lighting and shadows ensuring ultra‑realistic results that stay true to the original product," says Getty via a press release. "This feature offers flexibility to create backgrounds that match brand aesthetics and campaign needs, enhancing content creation workflows." Getty's second feature, the Reference Image Tool, lets users upload an image to use as a reference. The photo giant says that the tool has been developed in response to customers' demand for increased customization. The uploaded reference images can control color palettes and compositions. Generated visuals will align with specific brand guidelines or mood boards for a cohesive look. "Our customers are seeking efficiency in their creative process without sacrificing quality or taking on risk. With these new features, we're empowering businesses to create high‑quality, custom visuals at scale," says Grant Farhall, Chief Product Officer of Getty Images. "By allowing users to seamlessly integrate their own product and reference images, we're giving them unprecedented control over the look and feel of their content, enabling them to produce commercially safe, professional, brand‑aligned visuals faster and more efficiently than ever before." The features are fairly similar to ones that have been rolled out by Amazon, Ebay, and Shopify. These generative AI tools can do the jobs that were once the preserve of professional photo editors. That's not to say that just anyone will be able to use tools like this; some people are simply no good at these types of tasks. But what generative AI tools do in general is lower the creative barrier which could useful for a marketing or PR department.
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Getty Images introduces new AI-powered tools for custom image creation, allowing users to upload product and reference images for more precise and brand-aligned visual content generation.
Getty Images, a leading visual content platform, has announced significant enhancements to its AI-powered image creation capabilities. The company has introduced new features that allow users to upload product and reference images, enabling more customized and precise AI-generated artwork [1][2].
Two key features have been added to Getty's generative AI platforms:
Product Placement Tool: This feature allows users to upload their own product photos and generate custom backgrounds. The AI seamlessly blends lighting and shadows to create ultra-realistic results that remain true to the original product [2].
Reference Image Tool: Users can now upload reference images to control color palettes and compositions. This feature helps align generated visuals with specific brand guidelines or mood boards, ensuring a cohesive look [2].
These new capabilities are available on both Generative AI by Getty Images and Generative AI by iStock platforms [1].
Getty Images' AI model is built on Nvidia's Edify platform and is trained exclusively on Getty Images with creator permission [1]. This approach ensures that the outputs are commercially viable and free from potential legal issues. Grant Farhall, Getty Images Head of Product, emphasizes:
"A commercially safe tool that is not based on a foundational model trained from clean and transparent licensed data is only commercially safe in name alone. The training set is the basis for everything, including to what degree the model infringes on the rights of IP holders and creators. Ours respects those rights." [1]
Getty Images has implemented a compensation model for dataset contributors, paying them a portion of AI revenue annually, similar to royalties earned from its primary image-licensing business [1]. This approach aims to maintain fairness in the AI-generated content ecosystem.
The company asserts that its AI-generated outputs will not include trademark brands, products, characters, or identifiable people or locations, ensuring commercial safety for users [1].
These new features are similar to those recently introduced by major e-commerce platforms like Amazon, eBay, and Shopify [2]. They have the potential to significantly impact various industries:
Marketing and Advertising: The tools offer increased efficiency in creating high-quality, custom visuals at scale, potentially reducing time and costs for marketing campaigns [2].
E-commerce: Product imagery can be easily customized, allowing for more versatile and appealing product presentations.
Brand Management: The Reference Image Tool enables better alignment with brand guidelines, ensuring consistency across visual content [2].
While these AI tools democratize certain aspects of image creation and editing, they may not entirely replace professional skills. As noted in the industry analysis:
"That's not to say that just anyone will be able to use tools like this; some people are simply no good at these types of tasks. But what generative AI tools do in general is lower the creative barrier which could be useful for a marketing or PR department." [2]
This development represents a significant step in the evolution of AI-powered visual content creation, balancing technological advancement with ethical considerations and commercial viability.
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Getty Images upgrades its AI image generator with NVIDIA's help, while Shutterstock introduces a new generative 3D model. Both companies aim to provide improved AI-powered creative tools for their users.
6 Sources
Adobe has launched new AI-powered features for its Stock platform, allowing users to edit and customize stock images using generative AI technology while ensuring compensation for original contributors.
3 Sources
TikTok has made its AI-driven ad creation tool, Symphony Creative Studio, available globally to all advertisers, featuring integration with Getty Images for licensed content and AI-generated elements.
6 Sources
Adobe introduces groundbreaking AI features to Photoshop and Illustrator, dramatically reducing design time from hours to minutes. These updates, powered by Adobe Firefly, aim to enhance creativity and productivity for designers worldwide.
6 Sources
Midjourney introduces a powerful new AI-driven image editing tool, allowing users to modify external images. While this advancement excites many, it also raises concerns about potential misuse and ethical implications.
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