GoDaddy Launches AI-Powered Airo to Empower Indian SMEs in Digital Transformation

AI opens up a world of possibilities for SMEs: GoDaddy

GoDaddy says it offers AI-powered tools in a variety of its products to small businesses who can benefit from the use of such advanced technologies.With the advent of AI, businesses all across the world have discovered that advanced technological tools can help them increase efficiency, save costs, improve customer service and tap more growth opportunities. The US-headquartered GoDaddy is one such company that aims to help small businesses to focus on their core competencies. In an interview with ET Digital, Laura Messerschmitt, President, International Independents, GoDaddy, and Selina Bieber, Vice President, International Markets, GoDaddy, say that the internet domain registry, domain registrar and web hosting company offers AI-powered tools in a variety of its products to small businesses who can benefit from the use of such advanced technologies. Edited excerpts: The Economic Times (ET): What's GoDaddy's vision for empowering Indian small businesses? How can online opportunities, such as the benefit of using AI, help small business owners? GoDaddy (GD): In addition to being the world's largest domain name registrar, GoDaddy is a trusted partner for small and medium businesses globally, simplifying the process of establishing and managing an online presence. GoDaddy's vision is to empower entrepreneurs everywhere, making opportunity more inclusive for all. Our website builder tool allows business owners to create mobile-ready websites with customisable templates quickly and easily. GoDaddy offers AI-powered tools in a variety of its products. For example, GoDaddy Studio provides thousands of design templates for social media and websites, enabling businesses to bring their brand to life without design skills, by inputting a few words describing the business. By harnessing the power of AI built directly into online tools, solutions and experiences, as well as understanding the needs of small businesses, GoDaddy aims to bring the benefits of AI technologies to empower entrepreneurs to focus on their core competencies building and growing their business. ET: How important is India as a market for GoDaddy? GD: We have 21 million small business customers. So, we are one of the biggest SaaS companies that focuses just on small businesses, and we have 82 million domains under management. Nearly half of our customer base is international. So that's 10 million customers. We have (WHAT) 1.4 billion in revenue internationally, and we serve 150 markets. So that's everywhere across from Asia, Europe, Africa and Latin America. Another thing we are excited about is our customer retention rate, which is 85%. This means that our customers actually do stick with us, which is great. The emerging markets is a major focus, particularly for the international team. Emerging markets have 6.7 billion people; in India, specifically, there are 48 million small businesses. So, it's a huge market for us within the emerging markets. And 50% of our new international customers do come from emerging markets, particularly as people are coming online. In India, 50% of the population is not online yet. As they start to come online, we foresee that there are going to be a lot of businesses that would want to go online. So, that is why India and emerging markets are so important to GoDaddy. We also have (UNITS) 400 million in revenue specifically just from emerging markets. ET: What are the trends that are shaping digital adoption among SMEs in India? GD: We think adoption of AI actually opens up a world of possibilities for SMEs. Small businesses can easily achieve that economic independence as they now have these tools and they now have an easier way to get online. We see a lot of our customers that are using our AI tools are now discovering new ways to market their business. They are starting to go into other ways to market their business. According to our survey, 94% Indian entrepreneurs think that AI would increase their bottom line, versus 92% globally. So, there is this idea or acceptance or acknowledgement from the local market. We see this as a way to create efficiencies within our business. There is a readiness in the market and we see the opportunity here. ET: Elaborate on your newly launched product Airo. GD: We understand that the entrepreneur journey starts with naming your idea or business, but knowing how to take the next step can be a challenge for some entrepreneurs. GoDaddy Airo is an AI-fuelled customisable experience built into the domain purchase journey to help customers grow their business online. This all-in-one GoDaddy Airo experience helps to remove technical barriers and with just a few quick details about your business, it instantly recommends a domain, logo, website email, social media handle recommendations, branded email marketing templates and more -- everything you need to get online and start wowing customers. From building your brand to automating your to-do list, AI-fuelled tools can save you time, so you can focus on what's most important for your business. ET: What's the value proposition of Airo for entrepreneurs and small business owners? GD: Many entrepreneurs feel it is a challenge to create and manage a digital presence for their business due to shortage of time, money and technical knowledge. GoDaddy Airo is designed to help address this challenge. Leveraging artificial intelligence, Airo generates modern, mobile-friendly websites tailored to each business's specific needs and preferences. This eliminates the technical barriers and time-consuming tasks of design layout & content creation. If you're not ready to launch, it even provides you with a "Coming Soon" page. Airo recognises the importance of a strong brand identity. Therefore, it tailors custom logo options specifically for each brand, reflecting its name, values and aesthetic appeal. These logos are designed to make a powerful impact at first glance, leaving a lasting and memorable impression on the target audience. Talking about lasting impressions, Airo understands the importance of email marketing for small businesses and offers seamless integration of professional email services with a personalised domain name, fostering a professional image.

GoDaddy's Airo solution is helping Indian entrepreneurs save time

AI-powered solution that saves small business owners precious time in establishing their online presence and attract new customers For small businesses, every second saved and every Rupee spent is the difference between surviving and thriving. GoDaddy recently found that 94% of Indian small business owners view implementing AI in their businesses would yield in a positive impact to their bottom line. However, they have challenges when it comes to getting started. The top three reasons for not implementing AI are a lack of awareness of about available solutions (50%), lack of understanding of the benefits (45%), potential costs (43%) and lack of time to implement these tools (29%). To make using generative AI fast and easy, GoDaddy launched GoDaddy Airo™, an AI-powered experience designed to save small business owners precious time in establishing their online presence and attract new customers. The Right Solution for Any Small Business GoDaddy Airo™ makes leveraging the power of AI easy for anyone wanting to start a business or take their existing one to the next level. GoDaddy Airo™, using GoDaddy's AI Domain Search tool, can recommend catchy domain names with just a description of their business. Within minutes of purchasing a domain from GoDaddy, GoDaddy Airo™ can instantly generate content for the business, including: Unique, eye-catching logo designs that can be easily customized to fit the business.A fully built website with imagery and content designed to help the business engage and attract customers.A professional email account that strengthens the credibility and prestige of the business.By simply uploading a product photo, an auto-generated custom product description is created for an online store. GoDaddy Airo™ Is Always Evolving GoDaddy Airo™ is live now for small businesses to take advantage of, and even more capabilities are coming. "Being AI-powered, GoDaddy Airo™ continuously evolves and improves, ensuring that small businesses stay at the forefront of the latest technology," said Laura Messerschmitt, President GoDaddy International. "Our goal is to empower entrepreneurs with cutting-edge tools that combines the latest AI technology with the ease of use we're known for - providing effortless and intuitive solutions to small businesses." ### About GoDaddy GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online. GoDaddy's easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance. To learn more about the company, visit GoDaddy.com

GoDaddy's AI Solution Airo Helps Indian Entrepreneurs Save Time and Boost Online Presence

GoDaddy recently found that 94% of Indian small business owners view implementing AI in their businesses would yield in a positive impact to their bottom line. However, they have challenges when it comes to getting started. The top three reasons for not implementing AI are a lack of awareness of about available solutions (50%), lack of understanding of the benefits (45%), potential costs (43%) and lack of time to implement these tools (29%). To make using generative AI fast and easy, GoDaddy launched GoDaddy Airo™, an AI-powered experience designed to save small business owners precious time in establishing their online presence and attract new customers.