Instagram Introduces AI-Powered Avatars with Meta AI Studio

Instagram Now Lets You Create an AI Version of Yourself

Instagram now lets users create AI versions of themselves which can talk to their followers on their behalf. In a blog post published on Monday, Meta announced it was rolling out a new feature called "AI Studio" in the U.S. which lets Instagram users create their own AI characters. Any Instagram user can create their own AI character which is "designed to make you laugh, generate memes, give travel advice and so much more." These virtual characters can be designed with customer personalities, traits, and interests. "Your AI can be just for you, or you can share it with your followers and friends, and even make it available for anyone to discover and chat with on Instagram, Messenger, WhatsApp, and web," Meta says in the blog post. However, creators on Instagram will be able to build an AI as an extension of themselves to reach more fans. Creators will be able to use these AI extensions of themselves to talk to their followers on their behalf. They'll be able to talk directly with humans in chat threads and respond to comments on their author's account. "With AI Studio, Instagram creators can set up an AI as an extension of themselves that can quickly answer common DM questions and story replies," Meta writes. "Whether it's sharing facts about themselves or linking to their favorite brands and past videos, creator AIs can help creators reach more people and fans get responses faster." As an example, Meta mentioned how photographer and videographer Angel Barclay created an AI called "Whats Lens Bro" that offers tips on finding the perfect lens for a shot. In a video announcing the launch of the AI, Barclay says he is constantly asked for advice from followers about what camera gear they should use. So the photographer created What Lens Bro "that you can ask all the technical questions about gear and so much more." In the clip, Barclay shows how What Lens Bro can generate an AI image of what a burger would look like shot on a 50mm lens or what the Milky Way would like captured on a 12mm lens. Creators can customize their AI based on things like their Instagram content, topics to avoid, and links they want it to share. Creators can decide who their AI replies to and Meta says that responses from creator AIs are clearly labeled, so that there is full transparency for fans. Meta says Instagram users in the U.S. can get started with AI Studio via either its website or on the Instagram app. To get started building an AI character, users should visit ai.meta.com/ai-studio or start a new message on Instagram and then tap "AI chats." Meta has also created an "AI Studio Handbook" which offers instructions on how to make a character with the tool.

Instagram now lets users create AI versions of themselves with Meta AI Studio

Meta Platforms, including Instagram, WhatsApp, and Messenger is letting users create AI versions of themselves in the U.S. The feature makes use of Meta's AI Studio and comes with the pitch that creators and business owners will use these AI profiles to talk to their followers on their behalf. Meta said Instagram users can start making AI versions of themselves using its AI Studio either on its website or by starting new "AI chat" directly in Instagram. Though Meta's pitch is aimed at creators and business owners, the feature allows anyone to create their own AI, which Meta says can be designed to "make you laugh, generate memes, give travel advice and so much more." Meta, in a blog post, shared that the feature uses Llama 3.1, and that creators in the U.S. have already started using AI characters to quickly answer common DM questions and story replies. Read Comments

Create your AI version with Meta's new AI Studio: Full details

According to the official blog, creators and business owners can use these profiles to talk to their followers on their behalf Meta is introducing a new AI studio. With this anyone in the US can create AI versions of themselves in Instagram or on the web. Meta announced in an official blog that with a new tool called AI Studio, you can now create your AI avatars on your social media. According to the official blog, creators and business owners can use these AI profiles to talk to their followers on their behalf. They'll be able to talk directly with humans in chat threads and respond to comments on their author's account. What's the update In a blog post on Monday, the company explained that "creators can customize their AI based on things like their Instagram content, topics to avoid and links they want it to share." The post also added further that creators will be able to toggle things like auto-replies from their AI and mention which specific accounts it's allowed to interact with. In addition to this Meta says Instagram users in the US can get started with AI Studio through either its website or by starting a new "AI chat" directly in Instagram. Create AI character with Meta AI You can use a wide variety of prompt templates or start from scratch. For example you can make an AI that teaches you how to cook, helps you with your Instagram captions, generates memes to make your friends laugh. So how can you create your AI character? Given below are the steps on how you can create an AI version of yourself: Other updates Moreover, with AI Studio, Instagram creators can set up an AI as an extension of themselves that can quickly answer common DM questions and story replies. Whether it's sharing facts about themselves or linking to their favorite brands and past videos, the AI version of the creator can help them to reach more people and fans get responses faster. Meta highlighted that creators like Chris Ashley, Violet Benson, Don Allen and Kane Kallaway have already created their own AIs. It also claims that you can check them out by tapping the Message button with the icon on their Instagram profile(note that the feature is accessible through mobile only).

Instagram Will Let You Make Custom AI Chatbots -- Even Ones Based on Yourself

Meta's AI Studio will let users build virtual characters, with a few limitations. Meta announced today that it will offer people a tool called AI Studio to build virtual characters with custom personalities, traits, and interests -- including based on their own personalities. If you're a creator, you'll also be able to have your digital doppelgänger interact with fans in the DMs. "Every creator can build an AI version of themselves or an assistant that their community can interact with," Zuckerberg said during a fireside chat with Jensen Huang, CEO of Nvidia, the chipmaker at the center of today's artificial intelligence boom thanks to its all-important GPU chips. Meta says AI Studio will start rolling out to Instagram Business account users today and will be made available to all Meta users in the US over the next few weeks. The tool will be accessible at ai.meta.com/ai-studio and through the Instagram app, but it also will be possible to access the chatbots through WhatsApp, Messenger, and the web. Zuckerberg said that he expects users to create custom AI chatbots for entertainment or as personal support tools, for example role playing how to ask for a raise or navigate an argument with a friend. "You can basically role-play that and see how the conversation will go, and get feedback on it," he said. The company says AI Studio will let users limit who their chatbots interact with and prevent them from discussing certain topics. The AI Studio usage policy prohibits users from representing real persons other than themselves or historical persons, religious figures, mass murders, or "objects that could be considered hateful, explicit or illegal."

AI Studio lets Instagram users create AI versions of themselves - 9to5Mac

Meta has launched AI Studio, a tool which allows Instagram users to create AI versions of themselves. The resulting AI can then chat with your followers on your behalf, an idea which couldn't possibly go horribly wrong ... AI Studio can be used in two ways. The first is to create an AI for your own use, which you can then share with friends if you like. This seems to be just for fun, allowing you to choose a name, avatar, and "personality" which determines how Meta's underlying Llama 3.1 model interacts with you. But the bigger news here is a tool designed to automatically chat with your Instagram followers. With AI Studio, Instagram creators can set up an AI as an extension of themselves that can quickly answer common DM questions and story replies. Whether it's sharing facts about themselves or linking to their favorite brands and past videos, creator AIs can help creators reach more people and fans get responses faster. Creators can customize their AI based on things like their Instagram content, topics to avoid and links they want it to share. Through the professional dashboard in the Instagram app, creators can turn auto-replies on and off, and even decide who their AI replies to. Responses from creator AIs are clearly labeled, so there's full transparency for fans. Meta tries to limit the potential damage that could be done to your reputation by allowing you to instruct your AI to decline to discuss particular topics. But it appears to be down to users to think about all potentially problematic subjects and to set rules for each, so it's on you to include a rule for every conspiracy theory and divisive topic out there ...

Instagram starts letting people create AI versions of themselves

AI Studio also allows for the creation of totally new AI characters that can be deployed across Meta's apps. Here, Meta is coming after startups like Character.AI and Replika, where people already talk to -- and even fall in love with -- themed chatbots. Like OpenAI's custom GPT store, Meta will also surface the AI characters people make for others to try. Meta's first pass at this concept was having a handful of celebrities create AI versions of themselves with the same likeness but different names and personas. At the time, Meta said it took that approach because it worried about AI versions of celebrities saying problematic things on behalf of their human counterparts. (Even with the controls built into AI Studio, this is still bound to happen. It's generative AI we're dealing with, after all.)

Instagram creators can now make AI doppelgangers to chat with their followers

The next time you DM a creator on Instagram, you might get a reply from their AI. Meta is starting to roll out its AI Studio, a set of tools that will allow Instagram creators to make an AI persona that can answer questions and chat with their followers and fans on their behalf. The company first introduced AI Studio at its Connect event but it only recently began creator-made AIs with a handful of prominent Instagrammers. Now, Meta is making the tools available to more US-based creators and giving the rest of its users the chance to experiment with specialized AI "characters." According to Meta, the new creator AIs are meant to address a long-running issue for Instagram users with large followings: it can be nearly impossible for the service's most popular users to keep up with the flood of messages they receive every day. Now, though, they'll be able to make an AI that functions as "an extension of themselves," says Connor Hayes, who is VP of Product for AI Studio at Meta. "These creators can actually use the comments that they've made, the captions that they've made, the transcripts of the Reels that they've posted, as well as any custom instructions or links that they want to provide ... so that the AI can answer on their behalf," Hayes tells Engadget. Mark Zuckerberg has suggested he has big ambitions for such chatbots. In a recent interview he said he expects there will eventually be "hundreds of millions" of creator-made AIs on Meta's apps. However, it's unclear if Instagram users will be as interested in engaging with AI versions of their favorite creators. Meta previously experimented with AI chatbots that took on the personalities like Snoop Dogg and Kendall Jenner, but those "characters" proved to be largely underwhelming. "One thing that ended up being somewhat confusing for people was, 'am I talking to the celebrity that is embodying this AI, or am I talking to an AI and they're playing the character,'" Meta's Hayes says about the celebrity-branded chatbots. "We think that going in this direction where the public figures can represent themselves, or an AI that's an extension of themselves, will be a lot clearer." AI Studio isn't just for creators, though. Meta will also allow any user to create custom AI "characters" that can chat about specific topics, make memes or offer advice. Like the creator-focused characters, these chatbots will be powered by Meta's new . Users can share their chatbot creations and track how many people are using them, though they won't be able to view other users' interactions with them. The new chatbots are the latest way Meta has pushed its users to spend more time with its AI as Meta AI into more and more places in its apps. But Meta AI has also at times to relay In a blog post, Meta notes that it has "policies and protections in place to keep people safe and help ensure AIs are used responsibly." Screenshots provided by the company show that chats with the new AI characters will also have a familiar disclaimer: "Some messages generated by AI may be inaccurate or inappropriate."

Instagram now lets you create an AI version of yourself

Still don't have an AI avatar? The AI overlords will not tolerate that, once they take over. Credit: Meta There's a new way to create an AI version of yourself, and it's easier than ever. Meta has announced it started rolling AI Studio out to people in the U.S. It's a tool that lets users create AI-fied versions of themselves, or custom AI characters of any sort. There are two ways to interact with AI Studio; you can either go to ai.meta.com/ai-studio or just use the Instagram app on your phone. On Instagram, all you have to do is open messaging, start a new message, and then tap on "Create an AI chat." You will then be led through a character creation wizard which will let you set your AI character's name, personality, tone, avatar, and tagline. Meta actually created an 18-page "AI Studio Handbook," a PDF document with instructions on how to make the most of AI Studio. The AI character that you create is more than just an AI-fied avatar; it's an actual AI-powered character that has specific knowledge and personality. You can even set topics you don't want your AI bot to talk about, or accounts you don't want it to interact with. And yeah, responses from AI characters are labeled as such, so you can't have an AI actually take your place and interact with people while pretending to be you. To show off what this tool can do, Meta listed a couple of characters created by celebs and professionals such as chef Marc Murphy or photographer and videographer Angel Barclay. There's a pretty big caveat to all this, though: It only works for users in the U.S. This means that users in, say, Europe, will not be able to create their own characters, but it also means they won't even be able to see the AI characters created by others, including the ones listed above. The European Union, in particular, has a specific set of rules when it comes to AI, and companies such as Meta and Apple are taking it very slow when it comes to anything AI in Europe.

Your digital twin is here - Meta's new AI Studio lets you create AI versions of yourself for Instagram

If you've ever fantasized about having an AI clone of yourself that can answer questions and dish out advice on your behalf, Meta's new AI Studio is promising to help you do just that - if you live in the US. Meta describes its AI Studio, which is rolling out now on the web and in Instagram, as "a place for people to create, share and discover AIs to chat with - no tech skills required". Meta hasn't yet indicated if or when the feature will be launched outside of the US. The free service lets you create customized AI chatbots that can tell jokes, create memes, and hand out advice. But the most intriguing use-case is for professional content creators, who can use the tool to "make an AI as an extension of themselves" to answer DMs and story replies, effectively creating an AI secretary for their social media admin. You can access the AI Studio now in two ways, if you're in the US. You can head to the official Meta AI Studio website, where you can make a 'Creator AI' (which is an extension of you, if you have a professional Instagram account) or an 'AI Character' (a chatbot that's based on your chosen interests). Alternatively, you can find the feature in Instagram by starting a new message and then tapping 'Create an AI chat'. From this point, Meta says you can customize the AI character's "name, personality, tone, avatar and tagline". Meta has created an in-depth guide to creating AI characters, which shows that there's already an impressive amount of customization. For example, you can provide detailed instructions on how you want your AI characters to behave like "use vocabulary from the 1950s" or "a corny dad who uses lots of puns". You can also tell the AI chatbot how to talk (like "you are concise and never repeat yourself"). But the AI chatbots available to professional Instagram creators will also go well beyond canned responses. Meta states that "long-term memory" will let the chatbot remember previous conversations with whoever's interacting with the AI. Interestingly, a beta option called 'Search' will also let your AI twin "draw information from the internet to make its responses more robust" and also "share links to websites when relevant". Meta has been edging towards unleashing full-blown AI characters in its apps this year, with an image creation tool called 'Imagine Me' recently letting you create a digital avatar of yourself with uploaded photos. But Meta's new AI Studio is on another level, and gives us an (arguably disturbing) glimpse of where AI chatbots could be headed. Rather than '15 minutes of fame', the 21st century equivalent of Andy Warhol's famous prediction might instead be that everyone will get a personalized AI clone. Meta's 'Creator AI' chatbots are currently only available to professional Instagram accounts (either Business or Creator) and are being sold as a way to "reach your audience and save time". It remains to be seen how fans will react to accounts that message them using an AI clone of the personality they're following. And there is something slightly creepy about Meta's promise to creators that these AI bots can help them engage with their audience by "mimicking your tone and expressions". Meta says that some subjects will be off-limits for its AI chatbots and that they'll be clearly marked in its apps. But this could also be a major step towards the normalization of this kind of chatbot experience and Meta's 'AI characters' (which are open for everyone to try) are a little more fun and innocent. Meta says these are for "fun, utility or support" and that you can create chatbots that "uniquely express your personal interests and nerd out on topics that matter to you". However you feel about Meta's AI Studio, a new AI era for social media has started.

Meta Wants To Let You Create Custom AI Characters: Here's How - News18

(Reuters) - Meta Platforms on Monday said it will roll out a new tool called AI Studio that will allow users to create, share and design personalized AI chatbots. The AI Studio will allow users to create customized AI characters and also allow Instagram creators to use the AI characters "as an extension of themselves" that can handle common DM questions and story replies, Meta said. Users can share their AI characters on the social media giant's various platforms. The new tool is built with Meta's Llama 3.1, the biggest version of its mostly free artificial intelligence models released last week, which is available in multiple languages and has performance metrics that compete with paid models from rivals like OpenAI. ChatGPT maker OpenAI is working on a project code-named "Strawberry," the details of which are tightly kept secret even within OpenAI, as the startup races to show that the types of models it offers are capable of delivering advanced reasoning capabilities, Reuters exclusively reported earlier in July.

Turn yourself into the next ChatGPT with Meta's new AI Studio tool

AI's meteoric rise to the forefront of technology has left many feeling divided about how rapidly it's being implemented in just about every facet of our digital lives. From search engine takeovers with spurious results to blurring the lines between fact and fiction through the spread of AI image generators, one thing is certain: we live in curious times. It's baffling to think that we're still just scratching the surface of what AI can accomplish. OpenAI exec Sam Altman claims that his company's GPT-5 model will be so advanced that you'll look at today's ChatGPT and realize it "Kind of sucks." For context, this is the same chatbot that one Scientific American writer tested to uncover an IQ of 155 -- higher than 99.9% of those making up the American WAIS-III standardization sample that measures adult intelligence and cognitive ability. It's no wonder that people are concerned about the possibility of AI replacing us. However, to those, I say: relax. AI won't replace us. We'll replace ourselves with AI. Thanks to Meta's AI Studio, it's never been so simple to digitize your persona and give yourself a multimodal makeover, emerging into the playgrounds of Messenger, WhatsApp, and Instagram as an AI avatar just waiting to automate your online existence. As announced in a blog post yesterday, Meta has begun efforts to make its AI Studio widely available across the US. AI Studio is something of a parallel to OpenAI's "GPTs" which allows users to make custom versions of ChatGPT that can be tailored to specific needs and use cases. Meta's AI Studio is much the same, allowing users to create Llama 3-based conversational AI chatbots designed to cater to specific interests. However, Meta's AI Studio can also create an AI in your own image -- using your Meta account's posts, comments, Stories and highlights, Threads posts, Reels, and more to train a chatbot that acts as an extension of yourself. The feature is intended to allow creators to interact with fans more easily, allowing rapid replies to commonly asked questions in comments or DMs. However, your digital double can also be set as private for only yourself to talk to or available to your close friends. If you make your AI public, you can even display it on your Instagram profile for others to quickly access chats. If you're interested in creating AI characters or browsing through the creations of others, you can check out Meta's AI Studio homepage or through the Instagram app on your phone by starting a new message and tapping on "Create an AI chat." Meta has provided a handy, easy-to-use, step-by-step guide to see you through the process of creating your AI character, including which information to train it on, levels of privacy, and even topics the chatbot should avoid engaging with. The company has also supplied a super-in-depth 18-page handbook for AI Studio that gives instructions and examples on how to make the best AI character using the new tool. Note that AI Studio is currently only available in the US, which also means you won't be able to share your creations with users outside of the States. At the time of writing, there is no date or comment as to when or if this will change in the future.

Ever wanted to clone yourself? Meta can help with that. | Business Insider India

If you've ever wished there were two of you to get the job done, Meta might have just made that possible -- at least on social media. The company announced Monday that it is rolling out AI Studio in the US, a tool for users to create their own custom AI character. Creators can use these AI profiles as extensions of themselves to talk to followers and friends on Instagram, Messenger, WhatsApp, and the web. The chatbot, built with Meta's latest AI model, Llama 3.1, will be accessible through ai.meta.com/ai-studio or on the Instagram app. Users will be able to customize their AIs' names, personalities, and tones and give instructions on how their chatbots behave. A handbook provided by Meta shows off example directions from the type of language ("vocabulary from the 1950s") to the format of their responses ("a chef who provides recipes in bulleted lists"). "Whether it's sharing facts about themselves or linking to their favorite brands and past videos, creator AIs can help creators reach more people and fans get responses faster," Meta wrote in a blog post. Creators can also decide who their AI replies to, any topics to avoid, and links they want to share. The company said that responses from AI characters are clearly labeled to provide "full transparency for fans." Despite Meta's unsuccessful first attempt at AI characters last year, which featured AI assistants played by celebrities, AI-powered chatbots have been pouring into the market with decent interest from consumers. Character.AI, a platform that allows users to create and talk to chatbots based on famous figures, was downloaded 1.7 million times in one week in May of last year, Business Insider previously reported. Other users have even been finding love via Replika, an app that creates AI chatbots for romance and companionship. CEO Mark Zuckerberg recently said in an interview with AI news YouTuber Rowan Cheung that Meta's newest entry into the chatbot race is focused on allowing both creators and small businesses to create personal AI agents that reflect their values and objectives. "I think we're going to live in a world where there are going to be hundreds of millions of billions of different AI agents," he said. "Eventually, probably more AI agents than there are people in the world, and that people are just going to interact with them in all these different ways."

Now Influencers Can Create AI Versions of Themselves on Instagram

Andrea Martin, Melora Hardin Join Robert Downey Jr. in Broadway Play 'McNeal' Meta is bringing its AI Studio to the U.S., allowing creators and Instagram users to build their own AI characters. With the tool, users with the creator account on Instagram can create a customized AI bot "as an extension of themselves" that answers commonly asked questions, including links to their clothing items show in posts and to past videos and facts about themselves. Creators can also customize the AI with topics to avoid. The responses to the user are labeled as being from creator AI. Users with personal accounts will also have the ability to create more limited AI characters that offer cooking tips, help with Instagram captions and generate memes. The characters can be created on Instagram or within the company's AI Studio and used across Instagram, Messenger, and WhatsApp. The move comes as part of a bigger push for AI at Meta. In April, Meta CEO Mark Zuckerberg said he believes the company can be the "leading AI company in the world," after previously positioning it as a way to enhance the company's social media products. "We're not just building good AI models that are going to be capable of building some new good social and commerce products. I actually think we're in a place where we've shown that we can build leading models and be the leading AI company in the world," Zuckerberg said at the time. The company had previously rolled out Meta AI, an assistant that can be used within search to answer queries, make recommendations and create animations from still images. The tool can be used within Facebook, Instagram, WhatsApp and Messenger.

Meta Platforms : Create Your Own Custom AI With AI Studio

Creators can also make an AI as an extension of themselves to answer common DM questions and story replies, helping them reach more people. We're starting to roll out AI Studio in the US as a place for people to create, share and discover AIs. Built with Llama 3.1, AI Studio lets anyone create and discover AI characters and allows creators to build an AI as an extension of themselves to reach more fans. With AI Studio, anyone can create AI characters atai.meta.com/ai-studioor in theInstagram app. You can use a wide variety of prompt templates or start from scratch to make an AI that teaches you how to cook, helps you with your Instagram captions, generates memes to make your friends laugh - the possibilities are endless. Your AI can be just for you, or you can share it with your followers and friends, and even make it available for anyone to discover and chat with on Instagram, Messenger, WhatsApp andweb. To get started building your AI character, visitai.meta.com/ai-studioor start a new message on Instagram and then tap "Create an AI chat." From there, you can customize your AI character's name, personality, tone, avatar and tagline. We've also created a step-by-stepguidewith expert tips and best practices to help you bring your AI character to life. This slideshow requires JavaScript. Check out some of the AI characters others have made, including: [Link] With AI Studio, Instagram creators can set up an AI as an extension of themselves that can quickly answer common DM questions and story replies. Whether it's sharing facts about themselves or linking to their favorite brands and past videos, creator AIs can help creators reach more people and fans get responses faster. This slideshow requires JavaScript. Creators can customize their AI based on things like their Instagram content, topics to avoid and links they want it to share. Through the professional dashboard in the Instagram app, creators can turn auto-replies on and off, and even decide who their AI replies to. Responses from creator AIs are clearly labeled, so there's full transparency for fans. [Link] Creators likeChris Ashley,Violet Benson,Don AllenandKane Kallawayhave already created their own AIs. You can check them out by tapping the Message button with the ✨icon on their Instagram profile (accessible via mobile only). We havepoliciesand protections in place to keep people safe and help ensure AIs are used responsibly, so that chatting with AIs remains fun and helpful. With AI Studio, we're taking the first steps in creating a world where anyone can harness the creative capabilities of AI - and this is just the beginning.

Meta to let users to create custom AI characters

July 29 (Reuters) - Meta Platforms on Monday said it will roll out a new tool called AI Studio that will allow users to create, share and design personalized AI chatbots. The AI Studio will allow users to create customized AI characters and also allow Instagram creators to use the AI characters "as an extension of themselves" that can handle common DM questions and story replies, Meta said. Users can share their AI characters on the social media giant's various platforms. The new tool is built with Meta's Llama 3.1, the biggest version of its mostly free artificial intelligence models released last week, which is available in multiple languages and has performance metrics that compete with paid models from rivals like OpenAI. ChatGPT maker OpenAI is working on a project code-named "Strawberry," the details of which are tightly kept secret even within OpenAI, as the startup races to show that the types of models it offers are capable of delivering advanced reasoning capabilities, Reuters exclusively reported earlier in July. (Reporting by Juby Babu in Mexico City; Editing by Tasim Zahid)

Meta AI Studio lets everyone create their own AI - Phandroid

Creating an AI model from scratch is very difficult work. There are a lot of complexities to consider, meaning that it isn't something anyone or everyone can do. But Meta wants to change that with the launch of the Meta AI Studio. This is a new tool that will basically let anyone create their own AI and share it with others. The best part is that this does not require creators to have any kind of technical knowledge when it comes to creating AI. This means that just about anyone who's interested can essentially create their own AI characters or chatbots, and then share it with friends or the public who can use the AI. We imagine that this could be useful for social media influencers or celebrities. For example, a social media personality who might be popular for their cooking recipes could create an AI character based on food or cooking. They can then share it with their followers who can ask cooking related questions and get answers, almost like they're talking with the creator themselves. It's actually kind of interesting. This is because Meta isn't alone in coming up with this concept. A recent report suggests that Google is working on a similar tool to allow users to create their own AI chatbots. In any case, if you're interested in checking out the Meta AI Studio, you can do so via its website or within the Instagram app.