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On Thu, 4 Jul, 12:04 AM UTC
6 Sources
[1]
Threads Hits 175 Mn Users On First Anniversary
Threads, Meta's alternative to X (formerly Twitter), has hit 175 million monthly users a year after its out-of-the-blue launch. "What a year," Meta CEO and Facebook founder Mark Zuckerberg said Wednesday on Threads in announcing the platform had reached the threshold. Threads, which hit app stores on July 5 last year, is a spin-off of Instagram and is intended to be a rival to X, formerly known as Twitter, after that platform alienated many users and advertisers following Elon Musk's purchase in 2022. Threads was rushed out after Musk threatened to limit the amount of posts on X for non-subscribers. This was the latest in a long line of chaotic announcements by the mercurial Tesla founder and Zuckerberg tried to seize the moment. Promoted through their Instagram accounts, more than 100 million people downloaded Threads within a week of its launch in 100 countries, though the EU had to wait until December over regulatory concerns. The push from Instagram helped Threads become the fastest downloaded app ever, crushing the previous record held by AI sensation ChatGPT. The initial enthusiasm waned however, and Threads has more gradually grown usage, with a big help from the Instagram crossover and exiles turned off by Musk-owned X. Threads chief Adam Mosseri said he hoped the platform would become more independent from Instagram over time and intends to open it to advertisers in the not so distant future. Getting bigger than Musk's X "will take some time, but I will consider it a failure if we don't get there," Mosseri told the Platformer news website. Threads has drawn flack for Meta's decision to downplay news and politics in an effort to become a more friendly site than X at the risk of dulling engagement. "A year after launch, we know what Threads isn't, but we don't know what it is," said Emarketer principal analyst Jasmine Enberg. "The lack of a unique identity is one of its biggest hurdles to achieving real staying power," she added. Now privately owned by Musk, X no longer releases industry metrics; the company insists that its user base is growing and more engaged than on other platforms. "Threads was launched during a time when X was struggling, but since then, X has been surprisingly resilient," said Debra Aho Williamson, chief analyst at Sonata Insights, a research firm. "Sports and political discussion are still very active on X, and considering that we have the Olympics, Euro 2024 and the US presidential election this year (among other major events), X will probably continue to attract users," she added.
[2]
Meta's Threads hits 175 million users on first anniversary - Latest News
Threads, Meta's alternative to X (formerly Twitter), has hit 175 million monthly users a year after its out-of-the-blue launch. "What a year," Meta CEO and Facebook founder Mark Zuckerberg said on Threads in announcing the platform had reached the threshold. Threads, which hit app stores on July 5 last year, is a spin-off of Instagram and is intended to be a rival to X, formerly known as Twitter, after that platform alienated many users and advertisers following Elon Musk's purchase in 2022. Threads was rushed out after Musk threatened to limit the amount of posts on X for non-subscribers. This was the latest in a long line of chaotic announcements by the mercurial Tesla founder and Zuckerberg tried to seize the moment. Promoted through their Instagram accounts, more than 100 million people downloaded Threads within a week of its launch in 100 countries, though the EU had to wait until December over regulatory concerns. The push from Instagram helped Threads become the fastest downloaded app ever, crushing the previous record held by AI sensation ChatGPT. The initial enthusiasm waned however, and Threads has more gradually grown usage, with a big help from the Instagram crossover and exiles turned off by Musk-owned X. Threads chief Adam Mosseri said he hoped the platform would become more independent from Instagram over time and intends to open it to advertisers in the not so distant future. Getting bigger than Musk's X "will take some time, but I will consider it a failure if we don't get there," Mosseri told the Platformer news website. Threads has drawn flack for Meta's decision to downplay news and politics in an effort to become a more friendly site than X at the risk of dulling engagement. "A year after launch, we know what Threads isn't, but we don't know what it is," said Emarketer principal analyst Jasmine Enberg. "The lack of a unique identity is one of its biggest hurdles to achieving real staying power," she added. Now privately owned by Musk, X no longer releases industry metrics; the company insists that its user base is growing and more engaged than on other platforms. "Threads was launched during a time when X was struggling, but since then, X has been surprisingly resilient," said Debra Aho Williamson, chief analyst at Sonata Insights, a research firm. "Sports and political discussion are still very active on X, and considering that we have the Olympics, Euro 2024 and the US presidential election this year (among other major events), X will probably continue to attract users," she added.
[3]
Threads hits 175 million users on first anniversary
Threads, Meta's alternative to X (formerly Twitter), has hit 175 million monthly users a year after its out-of-the-blue launch. "What a year," Meta CEO and Facebook founder Mark Zuckerberg said on Wednesday on Threads in announcing the platform had reached the threshold. Threads, which hit app stores on July 5 last year, is a spin-off of Instagram and is intended to be a rival to X, formerly known as Twitter, after that platform alienated many users and advertisers following Elon Musk's purchase in 2022. Threads was rushed out after Musk threatened to limit the amount of posts on X for non-subscribers. This was the latest in a long line of chaotic announcements by the mercurial Tesla founder and Zuckerberg tried to seize the moment. Promoted through their Instagram accounts, more than 100 million people downloaded Threads within a week of its launch in 100 countries, though the EU had to wait until December over regulatory concerns. The push from Instagram helped Threads become the fastest downloaded app ever, crushing the previous record held by AI sensation ChatGPT. The initial enthusiasm waned however, and Threads has more gradually grown usage, with a big help from the Instagram crossover and exiles turned off by Musk-owned X. Threads chief Adam Mosseri said he hoped the platform would become more independent from Instagram over time and intends to open it to advertisers in the not so distant future. Getting bigger than Musk's X "will take some time, but I will consider it a failure if we don't get there," Mosseri told the Platformer news website. Threads has drawn flack for Meta's decision to downplay news and politics in an effort to become a more friendly site than X at the risk of dulling engagement. "A year after launch, we know what Threads isn't, but we don't know what it is," said Emarketer principal analyst Jasmine Enberg.
[4]
Threads hits 175 mn users on first anniversary
San Francisco (AFP) - Threads, Meta's alternative to X (formerly Twitter), has hit 175 million monthly users a year after its out-of-the-blue launch. "What a year," Meta CEO and Facebook founder Mark Zuckerberg said Wednesday on Threads in announcing the platform had reached the threshold. Threads, which hit app stores on July 5 last year, is a spin-off of Instagram and is intended to be a rival to X, formerly known as Twitter, after that platform alienated many users and advertisers following Elon Musk's purchase in 2022. Threads was rushed out after Musk threatened to limit the amount of posts on X for non-subscribers. This was the latest in a long line of chaotic announcements by the mercurial Tesla founder and Zuckerberg tried to seize the moment. Promoted through their Instagram accounts, more than 100 million people downloaded Threads within a week of its launch in 100 countries, though the EU had to wait until December over regulatory concerns. The push from Instagram helped Threads become the fastest downloaded app ever, crushing the previous record held by AI sensation ChatGPT. The initial enthusiasm waned however, and Threads has more gradually grown usage, with a big help from the Instagram crossover and exiles turned off by Musk-owned X. Threads chief Adam Mosseri said he hoped the platform would become more independent from Instagram over time and intends to open it to advertisers in the not so distant future. Getting bigger than Musk's X "will take some time, but I will consider it a failure if we don't get there," Mosseri told the Platformer news website. Threads has drawn flack for Meta's decision to downplay news and politics in an effort to become a more friendly site than X at the risk of dulling engagement. "A year after launch, we know what Threads isn't, but we don't know what it is," said Emarketer principal analyst Jasmine Enberg. "The lack of a unique identity is one of its biggest hurdles to achieving real staying power," she added. Now privately owned by Musk, X no longer releases industry metrics; the company insists that its user base is growing and more engaged than on other platforms. "Threads was launched during a time when X was struggling, but since then, X has been surprisingly resilient," said Debra Aho Williamson, chief analyst at Sonata Insights, a research firm. "Sports and political discussion are still very active on X, and considering that we have the Olympics, Euro 2024 and the US presidential election this year (among other major events), X will probably continue to attract users," she added.
[5]
Meta's Threads turns one with 175 million users. What's driving the growth?
Meta's Threads, launched July 5, 2023, by Mark Zuckerberg, hits 175 million monthly users, challenging Elon Musk's X. Despite X's growth, Threads steadily climbs. It tested the ActivityPub protocol, launched an API, started a fact-checking program, posts appear on Mastodon. Instagram promotion boosts users amid political content policy criticism.In a year since its launch, the microblogging app Threads has touched more than 175 million monthly active users. Taking to the platform, Meta founder and CEO Mark Zuckerberg said, "What a year!" Threads, which was launched for public on July 5, 2023, is intended to be a rival to X, formerly known as Twitter, after the latter alienated many users and advertisers following Elon Musk's purchase in 2022. How do the numbers stack up? Since going private, X no longer releases industry metrics. However, Musk claims that the platform's user base is growing and seeing more engagement than other platforms. The tech billionairesaid on June 29 that X saw record usage as US President Joe Biden and former president Donald Trump attended their first presidential debate on TV. "We've tracked over 2 billion impressions with over 242 million video views and 2 million posts," the social media platform claimed. In comparison, Threads has seen a more gradual growth after the initial enthusiasm waned. Threads reached 130 million monthly active users in the February quarter, up 30 million from the previous quarter. During the company's fourth-quarter earnings call, Zuckerberg had said Threads is "growing steadily". To drive engagement, Threads is starting a test where posts from accounts on the microblogging platform will be available on Mastodon and other services that use the ActivityPub protocol. Meta had earlier announced plans to make Threads compatible with open, interoperable social networks. It also launched its much-awaited API (Application Programming Interface) for Threads on June 18 so developers can build experiences around it. In May, Threads rolled out its own fact-checking programme to rate false content on the platform. Criticism over content bias Threads has drawn flack over Meta's decision to downplay news and political content to become a more friendly site than X. The company defines political content broadly as being "potentially related to things like laws, elections, or social topics." Users who follow accounts that post political content will still see such content in the normal, algorithmically sorted ways. But by default, users will not see any political content in their feeds, stories or other places where new content is recommended to them. In a Threads discussion, Instagram head Adam Mosseri made the platform's position clear, saying, "Politics and hard news are important, I don't want to imply otherwise. But my take is, from a platform's perspective, any incremental engagement or revenue they might drive is not at all worth the scrutiny, negativity (let's be honest), or integrity risks that come along with them." Rushed launch Threads had an 'out-of-the-blue' rushed launch after X owner Elon Musk threatened to limit the amount of posts on X for non-subscribers. The platform had a record-breaking launch to the point where it hit 100 million registered users within the first five days of launch in July last year. But the interest faded over time. Initially promoted via the popular social media app Instagram, Threads gained popularity in 100 countries. It helped Threads become the fastest-downloaded app ever, breaking the previous record held by artificial intelligence sensation ChatGPT.
[6]
Meta's Threads Set to Challenge X with New Ad Strategy: Report - Meta Platforms (NASDAQ:META)
Meta's Threads launches ads to compete with X.Threads targets growth with over 175 million users. Meta Platforms Inc META launched Threads a year ago as Mark Zuckerberg's strategic move to capitalize on Elon Musk's struggles with X, formerly Twitter. The long-standing feud between these tech giants has transformed into a direct business rivalry, poised to intensify as Threads prepares to introduce advertisements. In July 2023, amid user unrest over Musk's changes to X, Meta hastily brought Threads to market, creating a nearly identical service with features like likes, followers, and a feed based on user interactions, Bloomberg reports. Threads has grown to over 175 million monthly users, rapidly catching up to X and surpassing competitors like BlueSky and Mastodon. Threads have added several significant features and attracted celebrities, journalists, and politicians who once made Twitter a hub for breaking news. Threads introduced a "Recent" filter for sorting search results by the most recent posts and "Hidden Words" to filter out offensive content in feeds. Despite its smaller size than X, Threads' user base is expanding swiftly. If Instagram head Adam Mosseri's vision comes to fruition, Threads will soon compete with X for advertising revenue. Meta plans to offer more targeted and personalized ads on Threads, leveraging its success in digital advertising Price Action: META shares traded higher by 0.08% at $509.89 at the last check on Wednesday. Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Illustration by Leefuji on Shutterstock Market News and Data brought to you by Benzinga APIs
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Meta's text-based app Threads has reached 175 million users on its first anniversary. The app, launched as a rival to Twitter, has seen rapid growth despite initial concerns about its long-term viability.
Meta's text-based app Threads has hit 175 million users on its first anniversary, according to the company.1 Launched on July 5, 2023 as a rival to Elon Musk's Twitter, Threads saw explosive early growth, gaining 100 million users in just five days.2
While some analysts were initially skeptical about Threads' long-term prospects, citing the app's similarities to Instagram and lack of some key features compared to Twitter, the app has continued to grow at a rapid pace.3 Meta CEO Mark Zuckerberg celebrated the milestone, posting on Threads: "175 million people now use Threads -- way beyond our expectations!"4
Several factors have contributed to Threads' success, including its seamless integration with Instagram, allowing users to easily carry over their follower graph.5 The app's launch also coincided with a period of controversy and instability at Twitter under Elon Musk's leadership, leading many users to seek out alternatives.
As Threads enters its second year, it will face the challenge of retaining users and differentiating itself further from both Instagram and Twitter. Meta has promised to continue adding new features and improving the app experience. However, Threads will also need to grapple with content moderation challenges and building an engaging community as it scales. Despite these hurdles, the app's strong start suggests it has the potential to become a major player in the social media landscape.
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Meta's Threads platform is testing new features including AI-generated summaries for trending topics and advanced search capabilities, in an effort to enhance user experience and compete with rivals X and Bluesky.
3 Sources
Meta's AI assistant surpasses 500 million monthly active users within a year of launch, showcasing the company's strong position in consumer AI and its impact on user engagement across its platforms.
3 Sources
Meta's AI assistant has achieved a significant milestone with 400 million monthly active users, as confirmed by CEO Mark Zuckerberg. This puts Meta AI in close competition with OpenAI's ChatGPT, showcasing the rapid growth of AI technology in social media platforms.
3 Sources
Meta Platforms Inc. reported stronger-than-expected Q2 2024 earnings, leading to a significant rise in its stock price. The company's revenue growth and confident outlook have impressed investors and analysts alike.
11 Sources
X's updated terms of service, effective November 15, 2024, are causing user departures due to AI data usage and potential fines, while competitors like Bluesky see increased adoption.
4 Sources
