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On Wed, 18 Sept, 8:07 AM UTC
5 Sources
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Snap launches new AI features, video generating tool
Snapchat has announced a new AI video generation tool for creators among other updates at their annual Snap Partner Summit held yesterday. The tool called Snap AI Video will help creators generate AI videos from text prompts and eventually image prompts too. The tool is currently available in beta on the web just for a limited group of users. A company spokesperson told Tech Crunch that the tool had been built on their in-house video models. The tool also has certain safeguards in place to prevent it from making harmful content. All the AI-generated content produced by the tool will contain a watermark to distinguish it. Snap advances bet on augmented reality with new version of Spectacles glasses Another major AI-related upgrade was made to the platform's My AI assistant which will be able to now interpret more complex Snaps, more like Google Lens. Users could snap a photo of a text in a foreign language and My AI would be able to translate it. There's also a new 'My Selfie' feature that will help with AI-powered edits in Memories for premium subscribers. Existing Snaps can now have captions and Lenses with the feature. Snapchat will also launch an AI-powered Lens that will predict what users look like in the future much like the TikTok old-age filter. Additionally, users can now choose to appear in AI-generated images with their friends. Published - September 19, 2024 09:51 am IST Read Comments
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Snapchat's AI upgrade will make you look as old as the features feel
Snapchat's AI experiments are reaching a new level of maturity, as exemplified by the new AI Lens that will let you see how you might look in the future. Aging your appearance is just a taste of the upgraded AI on Snapchat, as the company seemed eager to show off how AI is becoming integrated even more into its platform, including the latest version of the Spectacles. The most notable new feature is "My Selfie," which employs AI and photos of you to produce a digital avatar based on your selfies. You can then ask the social media app to create AI-generated images and place your virtual self in them. It's a lot like the "Imagine" feature from Meta, which also makes an AI-produced version of you to embed in AI-generated images. A bonus of the Snapchat version is that you can generate images of yourself as well as your friends if they have made an AI avatar and opted into the program. If you subscribe to Snapchat+, your real experiences with friends also get an AI upgrade. Snapchat has boosted the Memories feature for all users with collages and videos. But with Snapchat+, you'll also have more AI-produced information in the form of captions and curated Lenses for the old pictures, all adding detail and reworking the images in new ways. AI Lens Life Information is also key to Snapchat's upgraded My AI chatbot, which uses ChatGPT-based models to converse. Snap announced it is improving the chatbot's problem-solving capabilities with visual processing. That means the bot can now interpret images, answer questions about parking rules based on a picture of a sign, identify plants from a photo you take, and even translate text from another language. Like the AI avatar, this feature might also sound familiar if you've used ChatGPT's image features or the Gemini-powered Google Lens. If you're feeling creative but aren't a fan of the Lens that makes you look old, there's a lot of opportunity for you in the new AI-powered tools in Lens Studio. The new Easy Lens tool lets you design a Lens by writing a text prompt that can theoretically do anything you might imagine from a Snapchat filter. For more advanced creators, the GenAI Suite has several new tools, including Body Morph, which produces three-dimensional characters and outfits based on text prompts or uploaded images. There's also the new Animation Blending feature, which combines multiple animation clips to move smoothly. You might also like...
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Snap's new AI feature lets you create Snapchat Lenses by simply describing them | TechCrunch
Snap, Snapchat's parent company, is expanding its suite of AI tools for creators. At this year's Snap Partner Summit in Santa Monica, Snap announced a new feature, Easy Lens, that translates plain-English descriptions into Lenses, Snap's brand of augmented reality (AR) objects, 3D effects, characters, and transformations for photos and videos. Available in Snap's developer platform, Lens Studio, Easy Lens taps generative AI models to parse what you write and automatically build a Lens using Lens Studio components. Elsewhere in Lens Studio, Snap is rolling out Body Morph, a generative tool for creating 3D characters, costumes, and outfits from a text caption or reference image. An image generator specifically to create icons for Lenses is coming to Lens Studio, as well, plus hundreds of animations for Bitmoji -- the personalized emoji on Snapchat -- that can be stitched together using a new blending feature. In the future, Snap says, it'll add even more generative capabilities to Lens Studio, including a custom animation generator and a tool that'll let creators upload a video of an object to Lens Studio to have the software reconstruct that object as a 3D asset. In a recent memo, Snap CEO Evan Spiegel emphasized that the company, which has invested heavily in generative AI, continues to see the technology as "transformative" to Snap's various properties. In fact, Spiegel contended that generative AI is responsible in large part for driving Snap's creator growth. "Our AI Lenses are already some of the most used Lenses on Snapchat, and our on-devices model will allow us to further scale these experiences with faster generation and lower cost," Spiegel wrote. "This year brings many more opportunities to further improve identity preservation in generative Snaps, enable generative video experiences and help people reinterpret and reimagine their [Snapchat] Memories in new ways." The number of creators publishing Lenses grew to 375,000 as of this month, Snap says, up from 330,000 last November. Meanwhile, the number of Lenses across Snapchat, websites, mobile apps and Snap's AR glasses, Spectacles, climbed from 3.5 million to 4 million over the same period. Snap's under pressure to perform. The company's Q3 earnings came in below market estimates, in large part due to a flagging ad market. (Snap gets nearly all of its revenue from advertising.) In a single day in August, the company lost more than $4.6 billion in market value as its shares plummeted. In the memo, Spiegel said that, in addition to exploring new avenues for generative AI across its products, Snap plans to test several new ad formats to boost advertiser interest and a "simplified" version of the Snapchat app.
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Snapchat is about to get more AI features - Phandroid
Before AI became so mainstream like it is today, Snapchat achieved something similar with its Lenses feature in the app. It allowed users to use augmented reality to transform themselves. But now it looks like the app is about to get even better thanks to a bunch of new AI features that Snapchat just announced. According to Snapchat, the company is introducing new AI Lenses. For example, one of the new Lenses allows users to imagine what they look like when they're old. These age-related filters aren't new, but the use of AI should help it make it look more realistic. Snapchat's use of AI isn't just limited to its Lenses, though. In addition to Lenses, Snapchat is bringing AI to Memories. The AI will help generate collages and video mashups of some of their favorite memories. If you're a Snapchat+ subscriber, the AI can even double up as a creative director to add captions and more. There are also new features called My Selfie that uses the selfies users upload to create AI-generated images. These new features are pretty cool and some of them might even be useful. So if you're a Snapchat user looking for something new to breathe life into the platform, then these new features could be worth checking out.
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Snapchat's My AI chatbot is getting new Google Lens-like features | TechCrunch
At its annual Snap Partner Summit on Tuesday, the Snapchat maker announced a series of new AI features coming to its app. Most notably, the app's My AI chatbot is being updated to work more like Google Lens, as it can now respond to more complex Snaps. You can now snap a picture of a menu in a foreign item and send it to My AI to get an English translation for instance. Plus, you can take a picture of a plant and send it to the chatbot to find out what it's called. You will also be able to snap a picture of a parking sign and send it to the chatbot to quickly understand whether you can park at a specific location. Similar features were first made available to mobile consumers by Google Lens. The launch is another indication that Snapchat is looking to make My AI more of a useful tool, as opposed to just an entertainment feature. A few months ago, Snapchat rolled out the ability for users to set in-app reminders and countdowns through My AI. The new features announced today add more useful functionality to the chatbot, as Snap is trying to get users to open up its social app when they have certain search queries. In addition to the updates to My AI, Snap announced that its "My Selfie" feature will enable AI-powered edits in Memories (saved Snaps) for Snapchat+ premium subscribers. This feature will be used to spruce up your existing Snaps by adding captions and Lenses to Snaps that you have stored in your Memories archive. For instance, if you saved a picture of yourself in your Memories, Snapchat may add a Lens on top of it to reimagine yourself as a Renaissance painting. Plus, you can now opt-in to appear in AI-generated images alongside your friends. For instance, the app may create an AI-generated Snap of you and your friend as lawyers or Olympic swimmers. Snapchat also announced that it's going to launch an AI-powered Lens that will allow users to see what they will look like in the future. The launch appears to be Snapchat's response to TikTok's popular old-age filter. Elsewhere on the app, Snapchat revealed that it's rolling out improved HD video calls and Snap Mail, which lets you leave your friend a Snap if they don't answer your call. The app is also going to start showing local time zones in chats to make it easier for people to know when to connect with friends around the world.
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Snapchat introduces a range of AI-powered tools, including video generation, lens creation, and enhanced chatbot capabilities, revolutionizing social media interaction and content creation.
Snapchat, the popular multimedia messaging app, is taking a significant leap into the world of artificial intelligence with a suite of new features designed to transform user experience. The company has announced several AI-powered tools that promise to change the way users interact with the platform and create content 1.
One of the most exciting additions is an AI video-generating tool. This feature allows users to create short video clips by simply typing a text prompt. The AI then processes this input to generate a 5-15 second video that matches the description. This tool is expected to open up new avenues for creative expression and storytelling on the platform 1.
Snapchat is also introducing an AI feature that enables users to create custom lenses by describing them in natural language. This tool simplifies the lens creation process, making it accessible to users without technical expertise in augmented reality (AR) development. Users can now bring their imaginative ideas to life with just a few words 3.
The platform's AI chatbot, My AI, is receiving significant upgrades. It will now be able to analyze images shared in chats and provide information about objects, landmarks, or text within those images. This Google Lens-like functionality adds a new dimension to conversations and information sharing on Snapchat 5.
Snapchat is introducing AI-driven image editing capabilities, including a feature that can age or de-age selfies. While some users may find this entertaining, critics argue that such features might contribute to unrealistic beauty standards and raise privacy concerns 2.
The company is not stopping at these features. Snapchat plans to integrate AI more deeply into various aspects of the app, including Snap Map and Stories. These integrations aim to make content discovery and creation more intuitive and personalized for users 4.
Snapchat's aggressive push into AI technology signals a new era in social media interaction. These features not only enhance user engagement but also position Snapchat as a leader in AI-driven social platforms. As the line between reality and AI-generated content blurs, it raises questions about authenticity and the future of digital communication 2.
While these AI features offer exciting possibilities, they also bring forth concerns about data privacy and ethical use of AI. Snapchat will need to navigate these challenges carefully to maintain user trust and comply with evolving regulations surrounding AI technologies 4.
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Snapchat announces a significant redesign and introduces new AI-powered features, including an aging lens and improved chat capabilities, to enhance user experience and compete with other social media platforms.
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Snap Inc. partners with Google Cloud to integrate Gemini AI into Snapchat's My AI chatbot, offering enhanced multimodal capabilities and increased user engagement. The collaboration aims to provide more innovative features and improve user experiences on the platform.
5 Sources
Snap Inc. introduces its latest augmented reality glasses, Spectacles, at the Snap Partners Summit 2024. The new device showcases advanced AR capabilities and a custom operating system, marking a significant step in Snap's vision for the future of computing.
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Instagram is set to revolutionize video content creation with new AI-powered editing tools, allowing users to alter nearly every aspect of their videos using simple text prompts. This feature, based on Meta's Movie Gen AI model, is expected to launch in 2025.
16 Sources
Meta introduces 'Imagine Me', an AI-powered feature that allows users to generate personalized AI images of themselves in various scenarios and styles. This tool expands on Meta's existing AI image generation capabilities.
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