YouTube Rolls Out AI-Powered 'Ask' Feature for Premium Subscribers

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On Wed, 25 Sept, 8:16 AM UTC

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YouTube has launched its conversational AI tool, allowing Premium subscribers in the US to ask questions about videos they're watching. The feature is currently limited to Android devices and select English-language content.

YouTube Introduces AI-Powered 'Ask' Feature

YouTube has officially rolled out its long-awaited conversational AI tool, dubbed the 'Ask' feature, to Premium subscribers in the United States 1. This new functionality allows users to interact with videos in a novel way, providing answers to questions about the content they're watching.

Availability and Access

The 'Ask' feature is currently available exclusively to YouTube Premium subscribers using Android devices in the US 2. It appears as a button below the video player or as a swipeable option within the comments box 5. The tool is accessible on "select English videos," which accounts for approximately 28% of YouTube's nearly 3.9 billion videos [2].

Functionality and Use Cases

Users can utilize the 'Ask' feature to:

  1. Obtain ingredient lists from cooking tutorials
  2. Get more details about music videos
  3. Summarize video content
  4. Receive recommendations for similar videos 3

The AI-powered tool analyzes video content and generates responses using large language models (LLMs), drawing information from both YouTube and the web [3].

User Interaction and Feedback

Users can select from suggested prompts or input their own questions. The feature also allows for feedback submission through thumbs-up or thumbs-down icons, with the option to report responses for legal issues [3].

Data Collection and Privacy

Google collects data on tool usage, queries, and feedback. Queries are saved in users' Google Accounts for 45 days, with the possibility of human review for product improvement. After this period, conversations may be kept separately for up to three years [3].

Future Expansion

While currently limited to Android devices and US Premium subscribers, YouTube has not yet announced plans for expansion to web or iOS platforms, or availability outside the United States 4. The company aims to gather more usage data and user feedback before potentially broadening access [1].

Implications for Content Consumption

This AI integration aligns with the growing trend of using chatbots for content discovery. It has the potential to save users time by providing quick answers and summaries without the need to watch entire videos [1][3]. However, it remains to be seen how widely adopted this feature will be among YouTube's user base.

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