Grammarly's new enterprise features put gen AI comms at users' fingertips
Amid the growing demand for gen AI -- and the concerns that have also arisen in its wake -- Grammarly Inc. has introduced a new suite of enterprise features to simplify the deployment of generative AI comms tools.
The company aims to ensure that cross-enterprise integration of AI-powered comms assistance is as efficient as it is secure and compliant.
"Grammarly's secure, private and responsible enterprise-grade AI solution is currently in use by one-third of the Fortune 500," according to Shelly Kramer, managing director and principal analyst at theCUBE Research, in her recent report on Grammarly's new enterprise features. "This speaks to the confidence enterprises have in using Grammarly to harness better communication to drive business outcomes, helping teams be more efficient, communicate more effectively and also protect the brand while complying with industry regulations."
In her full analysis, Kramer provides a well-researched evaluation of Grammarly's recently announced features for enterprises.
Grammarly is by no means new to the AI party. Its functionality was grounded in AI long before its ascendence.
"Think of it as a worldwide communications layer for businesses that users don't have to think about activating," Kramer explained. "It's just there, working alongside them every step of the way, helping them make their business communications more efficient, effective, compliant and secure."
These features -- six in total -- are available solely to enterprise customers except for Figma plug-In, which is available to all Grammarly users, Kramer explained. They are built to address the areas enterprises are most concerned about as they deploy gen AI: security, ease of deployment and use, compliance, and adherence to brand standards. New functionalities include custom roles, cost control, security controls, session timeout, bring your own key and Figma plug-In, Kramer noted. She particularly appreciates Grammarly's cost control feature.
"Grammarly's cost control/visibility features provide enterprises with a centralized, holistic view of Grammarly license usage across the organization as a whole, so there are no surprises," Kramer explained. "In the days of rapidly escalating costs associated with the adoption of generative AI, this might be one of my favorite features."
See the full summary to view Kramer's drill-down into all of Grammarly's new features.
One of the strongest impacts of the company's enterprise-focused features relates to the high volume of communication within organizations. Whether writing emails, text messages, proposals, sales follow-up, customer interactions or anything else, businesses spend a tremendous amount of time on written communications, Kramer observed.
According to the "2024 State of Business Communication" report, conducted by Grammarly and The Harris Poll, an astonishing 88% of the work week is spent communicating with others across various channels. Moreover, 84% of business leaders indicated they're communicating more -- over multiple channels -- than ever before. This extensive communication raises critical concerns for organizations, including their ability to maintain quality control, protect their brands and ensure that all communications are compliant, according to Kramer. These issues underscore the need for generative AI comms tools that enhance clarity, efficiency and compliance.
"Miscommunication is viewed as widely problematic, often leading to a lack of clarity, anxiety, a massive drain on time, lost productivity and increased costs," Kramer added. "[But] better communication can shape enterprise business outcomes in ways that impact the bottom line in myriad ways."
Grammarly's enterprise solution can save organizations an average of $5K per employee per year. Plus, the company doesn't sell customer data, provide it for advertising purposes or allow third parties to use it to train their models, Kramer noted. In addition, there's the potential to help combat lost revenues. Consider the scenario Kramer describes about the qualms the recipient of a poorly written email or proposal might have about doing business with the sender.
"I find myself wondering whether this lack of attention to detail is a precursor of what I can expect from a work product standpoint from that individual and their organization," she explained. "In short, these are the people and the firms I generally don't rush to do business with; I don't feel that I can trust the quality of the outcome."
For enterprise leaders or information technology decision-makers thinking about generative AI comms but concerned about security, Grammarly's enterprise solution may be a good option, according to Kramer. It's built on 15 years of secure, private and responsible AI, with enterprise-grade regulatory certifications, a longstanding commitment to customer privacy and a partnership with Microsoft on the security front that helps enhance security controls and flexibility.
"Bottom line, I wasn't a believer in the power of Grammarly -- until I started using it," Kramer said. "Now, I can't imagine not having the assistance Grammarly provides across everything I write and create all day long."
